Insights, case studies, and updates from the Electica team on digital strategy for progressive campaigns.
Traditional 1:1 voter matching is losing effectiveness due to privacy shifts and bot-driven sites. To stay impactful, campaigns must pivot to a nuanced mix of CTV, premium inventory, and proactive screening. Join Electica on July 30th to learn how to optimize your digital strategy for 2026.
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Six months into the TTPA era: what running TTPA-compliant ads in Europe actually looks like, from longer launch windows to in-app inventory and the creative variety needed to scale.
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Six weeks of TTPA-compliant campaigns in the EU. Apps dominate early inventory, targeting narrows to geographic and contextual, and mobile-first creative is essential. Honest learnings from the first month-and-a-half.
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Meta and Google suspended EU political advertising rather than comply with TTPA. Electica is live and compliant from day one — premium open-web inventory, transparency labels, and a public Ads Library, available now.
Read more →Meta is banning political and social issue ads in the EU from October 2025, calling the TTPA's requirements unworkable. Here’s why the regulations are costly for progressives — and why Electica is staying in.
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Good digital strategy and a clear message can capture voters’ attention. Lucas County’s down-ballot victories in 2024 prove it works at every level.
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Electica partnered with Dignity in Dying on a campaign to pressure MPs to back the Assisted Dying bill — geofencing Westminster, inclusion-list display across England and Wales, and the bill passed its first reading.
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