Three features in Advocate progressive campaigns rely on to better reach their voters.

Advocate by Electica is a digital ads solution built by progressive campaigns for progressive campaigns. We understand elections. Working in over 28 countries and serving 100+ campaigns, we built Advocate to help campaigns and organizations reach voters across YouTube, programmatic, and Google Search, all in one place. It’s the only political-first platform that offers all three inventory types in a single place.

Over the years, campaigns have come to us with the same recurring questions: How effective is our digital advertising? How should we test creative? How do we build a clearly defined target voter universe?

So we built tools in Advocate to answer them. Here are the three questions we hear most from progressive digital campaigns, and the features that solve each one:

How do we know our digital ads are effective?

Advocate’s Campaign Health Check goes beyond standard metrics to flag delivery problems and recommend fixes in real time, before they impact performance.

Every ad platform shows you impressions, clicks, click-through rate, and other top-of-funnel metrics. We built Campaign Health Check to go deeper. It identifies the issues most likely to affect ad delivery and offers actionable recommendations.

This feature identifies concerns regarding:

• Creative type/quantity
• Geofence radius
• Audience targeting, including layered targeting
• Flight lengths

Get recommendations live in the platform and make on-the-fly adjustments. Every impression counts in the lead-up to election day; don’t let fixable errors keep you from reaching voters.

Why should you run message testing for your next digital ad buy?

Message testing tells you which copy and creative will actually move your audience before you spend. Advocate users can run it directly in the platform through our partnership with Swayable.

An effective ad campaign starts with the right creative and right message. How do you know you’re getting it right?

With our partnership with Swayable, Advocate users can conduct in-depth message testing right within our platform. Swayable uses testing panels, a pool of expert-vetted questions, and rigorous scientific modeling to measure how audiences respond to your message.

We’ve seen message testing vastly impact the effectiveness of both persuasion and GOTV campaigns:

• The right copy can blunt the credibility and impact of inflammatory rhetoric
• Which slogan best builds support and momentum for (a later successful) presidential election campaign
• How to craft messaging that resonates with different demographic audiences

Sharpen your message and select the right creative before you invest in your next campaign.

What are the ways I can build a voter audience in Advocate?

To reach your target voter audience, start by defining who they are. In the audience builder, Advocate users can use:

• Pre-configured federal and state legislative segments
• First-party segments
• State house geofencing

This flexibility allows campaigns to use both their own first-party data or rely on Electica’s trusted partners for demographic and behavioral audience models. All models rely on a multi-step verification pro,cess including ongoing data hygiene, filling in gaps with supplementary data, and human checks before release.

----------

Every new feature we build in Advocate is to drive progressive victories across the world. If you want a tour of the platform to see how we can partner for your next campaign, book a demo here .