Hi, we're Electica.

We use the best data and technology to help campaigns worldwide identify, engage, and organize their key audiences.

Our GDPR-native methodology overlaps voting history, socio-demographic data, and interest maps to identify key geographical areas and people that your campaign needs to engage.

We help you reach them in the most effective way through our three core products:

Programmatic.

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Field.

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Strategy.

We've brought our data-driven methodologies to more than 20 countries across four continents to help movements, political parties, and value-driven organizations deliver victorious campaigns.

Meet our co-founders

I worked on my first campaign in 2008 for Barack Obama, coordinating military veterans supporting him in Dayton, Ohio. I have since worked in politics and campaigning in America, Europe and North Africa, specializing in strategic communications and digital campaigning. I am a new dad and husband, and a fierce rock 'n roll drummer.

Jim Arkedis

Co-Founder

I volunteered on my first political campaign as a teenager in my native Rome. I since specialized academically at the intersection of entrepreneurship and politics, and led campaigns in Europe, America, and Asia, with a special focus on data-driven field operations. When I am not obsessing about politics, I am obsessing about music in my home studio.

Valerio Riavez

Co-Founder

We work with an analytics team that have taught, researched or studied in the world top universities:

Massachusetts Institute of Technology

Harvard University

Johns Hopkins University

The Paris Institute of Political Studies

Our work has real impact.

For this reason, we only work with campaigns that we believe in.

These are some of the principles that inspire us:

Pro-Impact.

We undertake campaigns only if we are certain that we can move the needle.

Privacy.

We love GDPR. Yes, you read that right. Privacy is a basic human right, and we strive to give our clients a data-driven edge well-within the boundaries of the law. We use data in the most protective way possible.

Open and Inclusive.

For an open, inclusive, and sustainable society. We support forward-looking campaigns that foster open-ness, diversity, and inclusion.

Pro-Europe.

We are firm believers of the European project and support campaigns who share that vision.

With Joy.

Keeping campaigns fun is the best way to sustain the hard work of campaigning, scale it, and have real impact.

Action.

We have a nerdy side but we have very clear in mind that campaigns are about action. Our goal is to use data to spark targeted and effective action.

Laser-Sharp.

We like campaigns that are focused. We help them become laser-focused.

Tell us about your campaign

Programmatic.

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Field.

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Tell us about your campaign

We'll get back to you to set up an initial diagnostic consultation.