Targeting for Progress
We pioneer the best data and technology to help progressive campaigns worldwide identify and engage their key audiences online.
We work with your team to define your digital objectives, target audiences, and channels. We work across all digital platforms, from programmatic to social media.
We execute multi-channel ad-buy campaigns. We have access to top-quality inventory worldwide, across a variety of cutting-edge channels, including Connected-TV and Digital-Out-Of-Home.
We bring together a diverse team of top international experts from politics, data science, advocacy, academia, and business
President and Co-Founder
Based in Washington, DC, he loves working with our partners on campaign strategy and leads the development of our platform, Advocate. After graduating from Johns Hopkins SAIS and Notre Dame, he got his start in politics knocking on doors for Barack Obama in his native Ohio.
CEO and Co-Founder
Valerio joined his first political campaign at age fifteen. After leading campaigns in 14 countries, today oversees Electica’s strategy. He specialized in politics and business at Harvard and MIT and teaches a course on political entrepreneurship at the LSE.
Head of Digital Campaigns
Mae’s favourite part of the job is matching clients’ objectives with the most effective and cutting-edge digital solutions. After graduating from London School of Economics, she spent a decade working with clients like Biden for President, The Labour Party, and the International Rescue Committee.
Chloe collaborates with clients to design innovative digital strategies and then makes them happen. Currently based in Edinburgh, she joins us with over 7 years of experience running digital advocacy and organising campaigns in Canada, Australia and the UK.
Based out of the US, Nick collaborates with our partners on their digital strategy and executes campaigns. He joins us after years working with the Democratic Party.
Based out of the US, Marium works closely on campaign planning, and execution. Her past experience includes working with the Democratic Party, and local nonprofits.
Head of Partnerships
He specializes in client relationship management and advertising strategy. He previously worked for Twitter as the lead Client Partner for B2C clients based out of the EMEA region.
An accounting professional and solicitor specialising in tax, Emma looks after Electica’s financial reporting, budgets and compliance. She always has a calculator handy.
Business Operations Lead
Martina works closely with the team to ensure that the day-to-day runs smoothly. Based in the UK, she joined Electica after working for Google and graduating from SciencesPo Paris.
The Advocate team has become an extension of our digital team during the local elections. The team provided well-thought media plans and reporting. Their programmatic technology brought new capabilities to our digital strategy. We saw solid results and will continue working with them.
The Labour Party - UK
We worked with Electica during the UN climate summit in Glasgow to raise awareness amongst policymakers and civil society organizations about the need for a Fossil Fuel Non-Proliferation Treaty. Even on a condensed timeline, Electica was very responsive and delivered a complex digital campaign. They offered targeting capabilities not available on other platforms and outperformed our objectives in terms of impressions and video completion rates.
Jemma de Leon
Fossil Fuel Non-Proliferation Treaty
We worked with Electica for the Dutch National elections in 2021 and the Municipal elections in 2022. It enabled us to reach our voters in very small geographies using postal codes and target audiences. It was a great addition to our own basic ad-campaigns, the videos had fantastic completion rates, and the entire team was very supportive and helpful.
Partij van de Arbeid
Our work has a real impact. For this reason, we only work with campaigns that share our vision of a more progressive, democratic, equal, integrated, and sustainable society.
Electica exists to support campaigns who are fighting the progressive fight on the front line. We only work with campaigns we can add value to, and our commitment to them is to enable them to deliver the highest possible impact.
We aim at being the absolute best at what we do. We persevere through every obstacle relentlessly to help you pursue your campaign’s objectives.
We are data driven critical-thinkers. We dive into details, audit frequently, and connect the details to the broader objectives of your campaigns to maximize impact.
We value personal bonds, and we invest in each other. We know campaigning is hard work, so we keep it fun and motivating to enable everyone who works with us to flourish.
We’ll get back to you to set up an initial diagnostic consultation.
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