Privacy Notice

Last Updated: April 20, 2026

DATA PROTECTION LAW AND YOUR RIGHTS

What is this Notice all about?

This Notice will give you information about how we look after your personal data when you visit our website or use our services. The Privacy Notice also tells you about your privacy rights and how the law protects you. Finally, this Privacy Notice covers our online data collection activities, including personal data that we may collect through our various channels such as electica.io and advocate-digital.com, including all subdomains, apps and services operated by Electica Europe Limited (“Electica”). If you’re looking for more information on how we collect, store, use and share your personal data, this is the place for you.

Who is responsible for your personal data?

This Privacy Notice is issued on behalf of Electica where Electica is the data controller (the one responsible and in charge of the data). For the purposes of this Privacy Notice, when we use “we”, “us” or “our” in this Notice, we are talking about Electica.

Electica Europe Limited
13-18 City Quay
Dublin 2
Ireland
[email protected]

If you have any questions about this Notice, please contact us at [email protected].

Your privacy rights

As a data subject you have the following rights in respect of the personal data we hold on you:

Request access to your personal data. You have a right to access the personal data we are keeping about you. Your right to access may, however, be restricted by legislation, protection of other persons’ privacy and consideration for Electica’s business practices, know-how, business secrets and internal assessments.
Request correction of incorrect or incomplete data. If the data we have pertaining to you are incorrect or incomplete, you are entitled to have the data corrected, with the restrictions that follow from legislation.
Request erasure. You have the right to request deletion of your data when:
- the personal data is no longer necessary in relation to the purposes for which they were collected or otherwise processed;
- you withdraw your consent to the processing and there is no other legitimate reason for processing;
- you object to the processing and there is no justified reason for continuing the processing;
- or the processing is unlawful.
In certain circumstances, we may be required to retain some of your personal data after you have requested deletion to satisfy our legal or contractual obligations. We may also be permitted by applicable laws to retain some of your personal data to satisfy our business needs.
Limitation of processing of personal data. If you contest the correctness of the data which we have registered about you or lawfulness of processing, or if you have objected to the processing of the data in accordance with your right to object, you may request us to restrict the processing of this data. The processing will be restricted to storage only, until the correctness of the data can be established, or it can be checked whether our legitimate interests override your interests. Even when processing of your data has been restricted as described above, Electica may process your data in other ways if this is necessary to enforce a legal claim or to process previously collected data if you have earlier given your consent.
Object to processing based on our legitimate interest. You can always object to the processing of personal data about you which is based on legitimate interest. If we are processing your data for direct marketing and profiling in connection to such marketing, your objection will always be sustained. For objections to processing for other purposes, we will conduct a legitimate interest balancing test and consider whether to support your objection.
Data portability. You have a right to receive personal data that you have provided to us in a machine-readable format. This right applies to personal data processed only by automated means and on the basis of consent or of fulfilling a contract.
Other rights. You have the right to lodge a complaint with The Data Protection Commission, if you are dissatisfied with the way we process your personal data. You will find the DPC’s contact information at https://www.dataprotection.ie.

If we change the way we handle your personal data, we will update this Privacy Notice. We reserve the right to make changes to our practices and this Privacy Notice at any time, so please check back frequently to see any updates or changes to our Privacy Notice.

PERSONAL DATA

What personal data does Electica collect?

Personal data is any information about a person from which that person can be identified. We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

Identity Data includes first name, last name, and username or similar unique identifier.
Contact Data includes billing address, email address and telephone numbers or similar contact data.
Financial Data includes bank account and payment card details.
Transaction Data includes details about payments to and from you and other details of services you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, user ID, MAC ID and other technology on the devices you use to access this website.
Profile Data includes your username and password.
Purchaser Data includes services requested, preferences, and feedback or survey responses.
Usage Data includes information about how you use our website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties, and your communication preferences.
Tracking Data including data about what pages you visited prior to landing on our websites or where you traveled after visiting our website as well as how you interacted with emails or other messages sent to you by us (e.g. if you deleted or opened the email).

We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data because this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Notice.

We do not proactively collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, or genetic information, biometric data for identification purposes, or information about criminal convictions and offences).

If you fail to provide necessary personal data to us (we will let you know when this is the case, for example, by making this information clear in our registration forms), we may not be able to provide you with our goods and/or services.

How does Electica collect personal data from you?

We collect personal data from the following sources:

Websites includes any websites operated by or for Electica, including sites that we operate under our own domains/URLs and mini-sites that we run on third party social networks such as LinkedIn.
E-mail, text and other electronic messages includes electronic communications between you and Electica.
Customer Service includes calls or online chats with our Customer Service personnel.
Online registration forms
Offline registration forms includes printed registration and similar forms that we collect via events.

Personal data Electica may collect from third parties

We may receive personal data about you from various third parties and public sources as set out below:

Technical Data from the following parties:
- analytics providers;
- advertising networks; and
- search information providers.
Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
Identity and Contact Data from data brokers or aggregators.
Identity and Contact Data from publicly available sources.
Tracking Data from third party platforms such as social media platforms or search engines or websites such as partner websites or applications.

How does Electica use your personal data?

Purposes and legal bases for processing

Purpose	Categories of Personal Data	Legal Basis
To send you newsletters where you have subscribed to our mailing list	Name, Email Address	Art. 6 (1) (a) – Consent
To register you to attend events	Name, Email Address	Art. 6 (1) (a) – Consent
Log files used to monitor system security, to analyse website performance, to troubleshoot technical issues, and to prevent abuse	IP address, browser type & version, operating system, URL of the referrer page, pages accessed, and date and time of access	Art. 6 (1) (f) – Legitimate Interest
To respond to user enquiries, requested information, or proceeding with business transactions initiated by the user, either via email or contact forms	Name, Email Address	Art. 6 (1)(b) – Contractual Necessity; Art. 6 (1)(f) – Legitimate Interest; Art. 6 (1)(a) – Consent
To create, manage, and provide access to accounts and services	Name, Email address	Art. 6 (1)(b) – Contractual Necessity
To communicate important updates	Name, Email address	Art. 6 (1)(b) – Contractual Necessity
To understand user behavior and improve website performance, optimize user experience and conduct product analysis	Tracking technologies such as cookies, Session recordings, User feedback	Art. 6 (1) (a) – Consent

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

Type of Data	Retention Time	Information
Marketing Consent	Until you withdraw consent	If you withdraw consent, we will keep this information on a ‘suppression list’ so we don’t contact you.
Customer Personal Data	Up to seven years from the date your Account is closed	We will only continue to retain this Personal Data where this is legally required under financial services regulations or tax legislation or other regulations; or required to exercise or defend our legal rights.
Web Log Files	30 days	Log files are typically stored for a period of 30 days and are then deleted unless their continued storage is required for security, legal or technical reasons.

Who will Electica share personal data with?

Please see our category list of trusted third parties that we may share your information with here. We process personal data with third parties/vendors in the following categories:

IT Service providers. We use a series of trusted partners worldwide to provide us with IT services and system administration services – in regard to both our customer and partner facing activities as well as our internal IT and administration systems.
Global payment provider and processing partners. These help us to secure a safe and efficient payment process both online, in our stores or through invoicing or money transfers.
Cloud storage partners. We store our and your data at secure data centers.
Fraud prevention and detection partners and agencies. These work with Electica to ensure that Electica is not defrauded.
Marketing and advertising partners. These help us to be able to provide tailored advertisements and campaigns both when you are interacting with Electica on online platforms, on social media, or otherwise. They also help us find new potential customers to serve marketing messages (also called “look alike”) or help us better ensure that we do not serve a marketing message to customers who are not interested in the product or service in question (also called “suppression”).
Social media partners and online search platforms. These help us to be present, allow you to interact with Electica on the platforms where you are, and allow us to provide tailored marketing of our products as well as provide us with a broader understanding of how our shoppers and consumers interact with us via these platforms and partners.
Survey, and questionnaires. These help us get your feedback or other relevant information.
Tax and customs authorities, regulators and other authorities globally. These require reporting of processing activities in certain circumstances.
Professional advisers, including lawyers, bankers, auditors and insurers globally. These provide consultancy, legal, insurance and accounting services to Electica.

Transfers to third countries

Electica may transfer personal data to organizations in so-called third countries (countries outside of the European Economic Area). Such transfers can be made if any of the following conditions apply:

The EU Commission has decided that there is an adequate level of protection in the country in question; or
Binding Corporate Rules (BCR) are in place (for inter-company transfers); or
Standard Contractual Clauses (EU model-clauses) are used; or
Exceptions in special situations apply, such as to fulfil a contract with you or your consent to the specific transfer.

How we protect your data

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction.

We restrict access to your personal information to individuals who have a legitimate business need for it. Those who process your information will do so only in an authorised manner. Additionally, we have procedures in place to address any suspected data security breaches.

COOKIES AND SIMILAR TECHNOLOGIES (“COOKIES”)

Cookies are small data files that your browser places on your computer or device. A cookie itself does not contain or collect information. However, when it is read by a server via a web browser it can help a website deliver a more user-friendly service – for example, remembering previous purchases or account details.

For more information about cookies and how to manage them, please read our Cookie Notice. Or click on your cookie settings on this website.