Carbon Reduction Plan
Introduction
Electica Ltd (Company No. 11645227), based in London, is committed to addressing the lobal climate crisis through its expertise in digital strategy and advocacy. We bring together a diverse team of international experts in data science, politics, academia, and business to help progressive campaigns reach key audiences online. Our commitment to sustainability is evident in our work, including our recent digital campaign at the UN climate summit in Glasgow, promoting the Fossil Fuel Non-Proliferation Treaty. As part of our corporate responsibility, Electica is launching a comprehensive Carbon Reduction Plan. This initiative focuses on minimising our environmental impact, especially in energy consumption and business travel, as we aim to achieve Net Zero emissions. By leveraging cutting-edge technology and data, we will carefully monitor and reduce our carbon footprint across all operations, ensuring that sustainability becomes an integral part of our business model. Electica is proud to align its efforts with global sustainability goals while continuing to deliver impactful digital campaigns worldwide.
Commitment to achieving Net Zero by 2040
Electica Ltd is committed to achieving Net Zero carbon emissions by 2040. As a company that leverages cutting-edge technology and data for progressive campaigns, we recognise our responsibility to reduce our environmental impact. Our Carbon Reduction Plan will address key areas such as energy consumption, digital operations, and business travel, ensuring sustainability is integrated into every aspect of our work. We are dedicated to implementing efficient, measurable strategies to meet our carbon reduction goals, aligning with global climate targets. Electica is committed to driving positive environmental change while continuing to deliver innovative and impactful digital solutions worldwide.
Baseline Emissions Footprint 1st Jan – 31st Dec 2024

Zero Emissions rationale
Scope 1 (Direct Emissions): Our business operates within restrictive processes that do not generate
direct emissions. As we do not own or control any combustion equipment or facilities, we have no
direct emissions from owned or controlled sources, ensuring zero Scope 1 emissions.
Scope 2: Indirect emissions from the use of purchased electricity, steam, heating, and cooling: As
our rent includes utilities, we currently lack specific data regarding these emissions. However, we
have requested information from the landlord to gain better insight into the energy usage tied to our
operations. Once this data is obtained, we will record and report the associated emissions in line
with our environmental goals. These figures will be included in our reports as soon as they become
available.
Scope 3 (Category 1–4): Our business activities do not contribute to Scope 3 emissions in Categories
1–4, which cover purchased goods and services, capital goods, fuel- and energy-related activities (not
included in Scope 1 or 2), and upstream transportation and distribution. As these categories involve
activities that are outside the core of our business model, our processes do not generate emissions
in these areas.
Scope 3 (Category 5 – Waste Generated in Operations): Since our business activities primarily occur
at client offices or in virtual environments, our operations do not generate any waste. We are
committed to maintaining this standard and will continue to operate with minimal environmental
impact. Should any waste-related emissions arise from our business activities in the future, we will
ensure they are reported transparently and accurately.
Scope 3 (Category 8–9 – Upstream and Downstream Leased Assets): Our business procedures are
limited in these areas, as we do not own or lease significant assets that would contribute to
upstream or downstream emissions, ensuring minimal to no emissions in these categories.

Emission Distribution
Methodology & References
Emissions have been reported and recorded in accordance with the published reporting standard for
Carbon Reduction Plans and the GHG Reporting Protocol corporate standard and uses the
appropriate Government emission conversion factors for greenhouse gas company reporting.
Scope 1 and Scope 2 emissions have been reported in accordance with SECR requirements, and the
required subset of Scope 3 emissions have been reported in accordance with the published reporting
standard for Carbon Reduction Plans and the Corporate Value Chain (Scope 3) Standard.


Current Emissions Reporting 1st Jan – 31st Dec 2024
Since this is the inaugural year of implementing our Carbon Reduction Plan, the emissions data for
our baseline year and the current reporting period are identical. Establishing this baseline is crucial
as it sets the foundation for measuring and comparing future reductions. As we continue to refine
our carbon tracking and reporting processes, this baseline will serve as a reference point for
assessing our progress toward Net Zero emissions.
Emissions reduction targets
Based on Provided Data
Understanding the Data:
Our data shows the emissions associated with two categories: Business Travel and Employee
Commuting. Within these categories, there are further breakdowns:
● Business Travel: Hotel Stays and Other
● Employee Commuting: Home Working and Other
Proposed Emission Reduction Targets:
Given the data, we have identified some potential emission reduction targets:
Category 6: Business Travel
● Overall Reduction Target: We aim to reduce total business travel emissions by 20% within
the next three years.
● Specific Targets:
o Hotel Stays: Reduce hotel stay emissions by 15% through strategies like group
bookings, shared rooms, and selecting eco-friendly hotels.
o Other: We will implement policies to reduce emissions associated with other
business travel activities, such as air travel and ground transportation. For example,
prioritize video conferencing over in-person meetings and encourage the use of
public transportation or carpooling.
Category 7: Employee Co
● Overall Reduction Target: We aim to increase the proportion of employees working from
home to reduce commuting emissions.
● Specific Targets:
o Home Working: We aim to Increase the percentage of employees working from
home by 10% within the next two years.
o Other: Promote sustainable commuting options, such as public transportation,
cycling, or walking. Consider offering incentives or benefits to employees who
choose sustainable modes of transportation.
Additional Considerations:
● Data Collection and Monitoring: Establish a system for ongoing data collection and
monitoring to track progress towards emission reduction targets.
● Carbon Offset Initiatives: Explore carbon offset initiatives to compensate for residual
emissions that cannot be reduced through operational changes.
● Employee Engagement: Involve employees in the development and implementation of
emission reduction strategies to foster a sense of ownership and accountability.
● Technological Advancements: Stay updated on technological advancements that can help
reduce emissions, such as electric vehicles, energy-efficient buildings, and sustainable
transportation options.
By setting clear targets and implementing effective strategies, we aim to make significant progress in
reducing our emissions associated with business travel and employee commuting.
Carbon Reduction Initiatives
Business Travel:
● Select sustainable options: We will encourage our employees to choose eco-friendly
transportation options, such as trains or electric vehicles, for business travel.
● Book sustainable accommodations: Electica will prioritise hotels with green certifications
and energy-efficient practices.
Employee Commuting:
● Promote remote work: We will encourage flexible work arrangements to reduce commuting
emissions.
● Incentivise sustainable commuting: We will look into offering of incentives or benefits to
employees who use public transportation, cycling, or walking for their commute.
Employee Training & Awareness:
● Sustainability Awareness: Electica will provide employees with a basic understanding of
climate change, its impacts, and the role of businesses in addressing it.
Supply Chain:
● Supplier Assessment: Electica will evaluate suppliers based on their environmental practices
and sustainability commitments.
● Collaboration: We will work closely with suppliers to develop joint carbon reduction plans.
Declaration and Sign Off
This Carbon Reduction Plan has been completed in accordance with PPN 06/21 and associated
guidance and reporting standard for Carbon Reduction Plans.
Emissions have been reported and recorded in accordance with the published reporting standard for
Carbon Reduction Plans and the GHG Reporting Protocol corporate standard1 and uses the
appropriate Government emission conversion factors for greenhouse gas company reporting2.
Scope 1 and Scope 2 emissions have been reported in accordance with SECR requirements, and the
required subset of Scope 3 emissions have been reported in accordance with the published reporting
standard for Carbon Reduction Plans and the Corporate Value Chain (Scope 3) Standard3.
This Carbon Reduction Plan has been reviewed and signed off by the board of directors (or
equivalent management body).
Signed on behalf of ELECTICA LTD:
