Programmatic campaigning is an audience-first methodology used to target audiences based on their online and offline behaviour. Our GDPR-native approach only targets online audiences that are either anonymised, or that have opted-in to receive communications.
Chances are, your campaign has advertised on Facebook.
Facebook has lots of significant drawbacks when it comes to political campaigning. It is really good for some things, but really bad for others. Its algorithms are optimized to help you find people that already think like you. Its scroll function lets new audiences skip your ads easily, and videos don’t play sound automatically.
When you’re trying to persuade audiences online, Facebook isn’t the best tool out there…it’s just the one you think of first.
Programmatic targeting allows you to identify and reach audiences with high frequency across the entire internet, maximizing for content completion.
Is it like Google Ads?
The easiest way to think of programmatic is that it’s like Google Ads...but on steroids.
Google Ads is a closed network of websites that have specifically signed up to Google's advertising platform. Estimates vary, but Google Ads can reach about 30 percent of the web.
That's good, but...
Programmatic advertising gives you bigger scale. We can access Google's inventory, plus most of the rest of paid advertising on the web. There are lots of publishers out there beyond Google, and our technology accesses everything except those sites like adult content, gambling, or tobacco products that you don't want to associate with your campaign.
Percentage of the web that we can target.
Location targeting: Geo-fencing
How do you geo-target?
We use geo-fencing and other techniques to draw very granular digital polygons around targeted geographical areas and serve content only to users who enter them.
How does your content reach your audiences?
We buy premium advertising spots - primarily in video - across the internet to create an immersive high-end experience for your target audiences. To reach them, we do not use personally identifiable information (or PII) unless they have explicitly opted-in to receive our communications, and once they do, we can target them based on their location and key sets of demographics.
On all of their devices.
At key moments of the day.
Across the internet and on premium websites.
Can you give me an example of how it was used?
We ran the biggest programmatic political campaign in Europe's history. We managed our client's 700K Euros online spending budget, serving 26 million impressions to reach 7.5 Million voters in key targeted areas ahead of a national election.
Voters in key targeted areas
During the 2019 EU elections, we helped a union deliver a campaign advertisement in support of their preferred candidate by geo-fencing factories and targeting only workers who entered them, making the campaign laser-sharp efficient and cost-effective.
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Tell us about your campaign
We'll get back to you to set up an initial diagnostic consultation.