Electica,
Targeting for Progress
We pioneer the best data and technology to help progressive campaigns worldwide identify and engage their key audiences online.
We work with your team to define your digital objectives, target audiences, and channels. We work across all digital platforms, from programmatic to social media.
We execute multi-channel ad-buy campaigns. We have access to top-quality inventory worldwide, across a variety of cutting-edge channels, including Connected-TV and Digital-Out-Of-Home.
We bring together a diverse team of top international experts from politics, data science, advocacy, academia, and business
Jim
President and Co-Founder
Based in Washington, DC, he loves working with our partners on campaign strategy and leads the development of our platform, Advocate. After graduating from Johns Hopkins SAIS and Notre Dame, he got his start in politics knocking on doors for Barack Obama in his native Ohio.
Valerio
CEO and Co-Founder
Valerio joined his first political campaign at age fifteen. After leading campaigns in 14 countries, today oversees Electica’s strategy. He specialized in politics and business at Harvard and MIT and teaches a course on political entrepreneurship at the LSE.
Mae
Senior Director of Campaigns
Mae’s favourite part of the job is matching clients’ objectives with the most effective and cutting-edge digital solutions. After graduating from London School of Economics, she spent a decade working with clients like Biden for President, The Labour Party, and the International Rescue Committee.
Tyler
Director of Client Success
Tyler has extensive experience working with large-scale digital ad campaigns as a media buyer and digital communications advisor, including for the NDP, Labour unions, and Canada’s largest-ever recent third-party left-aligned election campaigns.
Chloe
Director of AdOps
Chloe collaborates with clients to design innovative digital strategies and then makes them happen. Currently based in Edinburgh, she joins us with over 7 years of experience running digital advocacy and organising campaigns in Canada, Australia and the UK.
Charlene
Finance Manager
Based out of Dublin, Charlene has an Accounting and Finance degree from DCU, followed by an accounting qualification. She joined Electica after years of working in US multinationals and she’s passionate about solving problems.
Pooja
Head of Product Development
With technical development and product management, Pooja now drives innovation and strategy as Head of Product Development at Electica. Her focus is on creating impactful, user-centric products, leveraging a data-driven approach to meet and exceed market needs. She joined us after working with Pfizer and IKEA.
Martina
Business Operations Lead
Martina works closely with the team to ensure that the day-to-day runs smoothly. Based in the UK, she joined Electica after working for Google and graduating from SciencesPo Paris.
Aidan
Performance and Insights Manager
Based in London, Aidan’s expertise lies in leveraging analytics to develop and enhance campaign strategy. He joins Electica with 7 years of experience in digital marketing. In his free time, he is studying for a PhD in digital political campaigning at King’s College London.
Amin
US Senior Associate
A Democratic organizer by background, Amin had worked campaigns of all scales before joining Electica: from the Iowa caucus for Joe Biden to getting a millennial veteran elected to Atlanta’s City Council.
Holly
Account Manager
Holly loves getting to know clients, understanding exactly what impact they want to achieve, and helping make it all a reality. With a background in managing mass mobilisation digital campaigns, she’s worked on issues ranging from environmental regulation to domestic abuse. Outside of work, you’ll find her growing flowers in her new garden.
José
EU Senior Associate
Based in the vibrant city of Lisbon, José has a degree from Sciences Po Paris and a Masters in Political Communication from the University of Amsterdam. Before joining Electica, he was the digital coordinator for António Costa’s 2022 campaign, a former Prime Minister of Portugal.
Anna
Campaign Manager
Anna works with UK and EU clients to create and execute innovative digital strategies. Anna cut her teeth as a Labour Party Campaign Organiser in the 2015 General Election before leading digital advocacy and mobilisation campaigns at the UK Labour Party and Refuge.
Peter
Campaign Manager
Based in Washington, D.C., Peter brings over 10 years of expertise running digital campaigns for electoral and nonprofit initiatives across local to national campaigns in the U.S. and Europe, including organizing the digital programs of over a dozen candidates in the 2022 Italian national elections.
Bianca
Senior Strategy Associate
As a senior strategy associate based in London, Bianca collaborates closely with senior leadership to identify growth opportunities, craft company policies and ensure smooth day-to-day running of Electica’s operations.
Nick
Senior Campaign Associate
Based out of the US, Nick collaborates with our partners on their digital strategy and executes campaigns. He joins us after years working with the Democratic Party.
Valeria
Campaign Associate
Valeria works on campaign strategies and implementation on our EU team. She joins us with years of experience working in digital marketing and nonprofits.
Rajpal
Senior Front End Developer
Based in Ireland, Rajpal specializes in developing scalable applications. His expertise fuels the development of the Advocate platform, our powerful tool for programmatic, Search & YouTube campaigns. Rajpal joined Electica from Google.
Aalia
Campaign Associate
Aalia plans and executes campaigns on our US team. She comes to us with experience in political organizing, content creation, and journalism.
Peter
Campaign Associate
Based in Northern Ireland, Peter has extensive experience in UK politics and leading multi-constituency campaigns. He collaborates with our partners to design, build, and execute their digital strategy.
Morgan
Campaign Associate
Based in the US, Morgan works closely on campaign strategy and execution. Her experience includes coordinating social media campaigns and communications at indigenous nonprofits.
Marija
Campaign Associate
Marija is very passionate about leveraging digital marketing skills to execute successful political campaigns. With 3 years of experience in digital advertising, she is passionate about data analysis and understanding voter behavior to develop targeted messaging.
Our work has a real impact. For this reason, we only work with campaigns that share our vision of a more progressive, democratic, equal, integrated, and sustainable society.
Electica exists to support campaigns who are fighting the progressive fight on the front line. We only work with campaigns we can add value to, and our commitment to them is to enable them to deliver the highest possible impact.
We aim at being the absolute best at what we do. We persevere through every obstacle relentlessly to help you pursue your campaign’s objectives.
We are data driven critical-thinkers. We dive into details, audit frequently, and connect the details to the broader objectives of your campaigns to maximize impact.
We value personal bonds, and we invest in each other. We know campaigning is hard work, so we keep it fun and motivating to enable everyone who works with us to flourish.
We’ll get back to you to set up an initial diagnostic consultation.
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