Electica,
Targeting for Progress
We pioneer the best data and technology to help progressive campaigns worldwide identify and engage their key audiences online.
We work with your team to define your digital objectives, target audiences, and channels. We work across all digital platforms, from programmatic to social media.
We execute multi-channel ad-buy campaigns. We have access to top-quality inventory worldwide, across a variety of cutting-edge channels, including Connected-TV and Digital-Out-Of-Home.
We bring together a diverse team of top international experts from politics, data science, advocacy, academia, and business
Jim
President and Co-Founder
Based in Washington, DC, he loves working with our partners on campaign strategy and leads the development of our platform, Advocate. After graduating from Johns Hopkins SAIS and Notre Dame, he got his start in politics knocking on doors for Barack Obama in his native Ohio.
Valerio
CEO and Co-Founder
Valerio joined his first political campaign at age fifteen. After leading campaigns in 14 countries, today oversees Electica’s strategy. He specialized in politics and business at Harvard and MIT and teaches a course on political entrepreneurship at the LSE.
Mae
Head of Digital Campaigns
Mae’s favourite part of the job is matching clients’ objectives with the most effective and cutting-edge digital solutions. After graduating from London School of Economics, she spent a decade working with clients like Biden for President, The Labour Party, and the International Rescue Committee.
Chloe
Campaigns Manager
Chloe collaborates with clients to design innovative digital strategies and then makes them happen. Currently based in Edinburgh, she joins us with over 7 years of experience running digital advocacy and organising campaigns in Canada, Australia and the UK.
Nick
Campaign Strategist
Based out of the US, Nick collaborates with our partners on their digital strategy and executes campaigns. He joins us after years working with the Democratic Party.
Marium
Campaign Strategist
Based out of the US, Marium works closely on campaign planning, and execution. Her past experience includes working with the Democratic Party, and local nonprofits.
Jordan
Head of Partnerships
He specializes in client relationship management and advertising strategy. He previously worked for Twitter as the lead Client Partner for B2C clients based out of the EMEA region.
Emma
Finance Manager
An accounting professional and solicitor specialising in tax, Emma looks after Electica’s financial reporting, budgets and compliance. She always has a calculator handy.
Martina
Business Operations Lead
Martina works closely with the team to ensure that the day-to-day runs smoothly. Based in the UK, she joined Electica after working for Google and graduating from SciencesPo Paris.
Our work has a real impact. For this reason, we only work with campaigns that share our vision of a more progressive, democratic, equal, integrated, and sustainable society.
Electica exists to support campaigns who are fighting the progressive fight on the front line. We only work with campaigns we can add value to, and our commitment to them is to enable them to deliver the highest possible impact.
We aim at being the absolute best at what we do. We persevere through every obstacle relentlessly to help you pursue your campaign’s objectives.
We are data driven critical-thinkers. We dive into details, audit frequently, and connect the details to the broader objectives of your campaigns to maximize impact.
We value personal bonds, and we invest in each other. We know campaigning is hard work, so we keep it fun and motivating to enable everyone who works with us to flourish.
We’ll get back to you to set up an initial diagnostic consultation.
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